How To Discuss AI Marketing With Clients And Peers: Proving The Value Of AI Campaigns
the Best way to talk about AI MARKETING with clients and peers
Greetings, esteemed marketers and agency owners, Dr. Strange here!
Welcome to the mystical realm of AI, where the boundaries of marketing possibilities are endless! 🧙♂️✨ Behold as I guide you on a journey to communicate with your clients about harnessing the otherworldly powers of generative AI like ChatGPT for marketing supremacy!
STEP 1: SHARE DATA ABOUT THE INFINITE POTENTIAL OF ARTIFICIAL INTELLIGENCE
Open your client’s and peer’s minds to the vast expanse of AI's capabilities with proof. Embrace the multiverse of possibilities that AI can bring to your marketing strategies. Here are examples of where ChatGPT increased marketing revenue massively!
Venture into the realm of AI tools like ChatGPT, Jasper, and Midjourney to unlock a myriad of creative campaigns for out-of-this-world results!
Proof:
Designmodo analyzed the performance data from over 50,000 email campaigns that used ChatGPT for their content creation.
Open Rates: Their research on open rates revealed a remarkable finding: subject lines generated by ChatGPT boasted an impressive average open rate of 27.8%, surpassing the industry average of 21.33%.
Click-Through Rates: E-mails generated by ChatGPT boasted an impressive average click-through rate of 4.5%, surpassing the industry average of 2.62%. These statistics serve as a testament to the captivating nature of AI-generated content, effectively enticing readers to click on embedded links.
STEP 2: COMMUNICATE DIRECTLY AND HONESTLY ABOUT USING AI
Communicate the magic of AI in a language that mortals can understand. Simplify the arcane terminology, and focus on the enchanting outcomes AI can bestow upon their marketing efforts. Speak in simple terms and focus on the results and benefits, for it is the key to unlocking their trust!
Be honest about the shortcomings of AI as well. It proves you understand the reality of AI marketing. The most important areas to discuss are the potential for ethical bias based on the programming the AI is built on. Also, some tools can be costly, and double-checking AI output references is necessary.
Example:
During client calls and discussions, cover the basics of generative AI. Highlight that it is not plagiarized content but new content created from vast amounts of data fed into learning language models like ChatGPT and Grammarly.
STEP 3: SPELL-BIND WITH ENCHANTING SUCCESS STORIES
Lift the veil of mystery and showcase the enchanted tales of those who have reaped the rewards of AI-powered campaigns. Share stories of real companies that have embarked on extraordinary journeys with AI, conquering new realms of marketing success!
Example:
During a mystifying client presentation, talk about how big companies like Starbucks and The Washington Post already use AI to deliver more personalized customer experiences. Boosting their bottom line and increasing customer retention.
STEP 4: BANISH THE FEAR OF THE UNKOWN AI UNIVERSE
Address the apprehensions that may arise when delving into the arcane arts of marketing AI. Assure them that AI is not a realm to fear but an ally to embrace. Enlighten them on how AI empowers their marketing efforts rather than supplants them. How it can deliver results faster by allowing rapid brainstorming, strategy research, marketing split-testing, and data analysis.
Example:
Do a brief demo of AI marketing tools to alleviate any anxiety around client or peer concerns. Use sample prompts about brainstorming topics, researching competitors, or drafting a social media post.
Assure them you will always be proofreading and editing the output to ensure it aligns with their brand, tone of voice and target customer. If you have experience, you can even show how AI tools can speed up project management and administrative tasks.
STEP 5: POINT OUT THE ALCHEMY OF TIME AND COST SAVINGS
The main focus of businesses is the bottom line. Reveal the alchemical wonders of AI, where time and money intertwine in a harmonious dance. Enlighten them on how AI automates mundane tasks, freeing them to focus on higher pursuits and saving on marketing costs.
Proof:
An analysis conducted by the Boston Consulting Group estimates that the integration of artificial intelligence (AI) can decrease conversion costs by a significant 20 percent. Notably, around 70 percent of this cost reduction is attributed to the substantial boost in workforce productivity.
STEP 6: THE MYSTIC BOND OF AI MARKETING COLLABORATION
Explain how you can combine multiple AI tools to create high-converting campaigns previously impossible. For example, you can use Claude-2 to research and create ad copy and then use Midjourney to quickly generate tons of images to split-test.
Illuminate how AI augments their marketing expertise, elevating their craft to new heights.
To learn more about how to prompt generative AI for the best results, see our AI guide here.
TOP AI Marketing TOOLS:
In addition to generative AI platforms, several other tools can enhance your AI-powered marketing efforts.
While there are constantly more and more AI tool options, here are some of the best and most powerful for marketers and agencies.
Grammarly for proofreading.
Canva for design.
chatGPT or Jasper for copy generation.
Midjourney for high-quality images.
Leonardo. AI for a free high-quality image generator.
Getting AI Marketing Buy-in FROM Clients and Colleagues:
Generative AI has unleashed immense potential for marketers and agencies, revolutionizing our approach to creating, distributing, and optimizing content. By mastering the art of crafting effective prompts and harnessing the power of AI tools, marketers can amplify their content creation efforts, engage their target audience with precision, and achieve unprecedented outcomes.
With these mystical steps, you shall embark on a journey of enlightening your clients about the magic of AI in marketing. Embrace the arcane, unravel its secrets, and wield the power of generative AI and ChatGPT to cast spells of marketing marvels! 🌌🔮
Connect with me on LinkedIn, and I'll be happy to share my AI content scaling PowerPoint with you for free.
Talk soon,
Justin Hardy
CEO, Hardy Marketing
www.hardymarketing.biz
